Growing up in a home where both parents were founders of small businesses, I developed a deep appreciation for both entrepreneurship and the challenges faced by small businesses. My father owned a music production studio, while my mother founded a secondary school. And if there’s one thing I can still remember 20 years later, is how hard it was for them to run all of this by themselves.

As I pursued a career in entrepreneurship, primarily within the startup ecosystem, I noticed a huge gap between the digital “savviness” of my ventures and the traditional operations of my parents' businesses.

I found myself constantly trying to help them close the gap by sending them SaaS products they could use, or introducing them to different service providers who could possibly help them out – but it never quite worked - mainly due to the lack of understanding of these tools, and the time or bandwidth to learn.

Every aspect, from decision-making to hiring, from design to content creation, highlighted this technology gap. Initially, I thought this was a generational difference, assuming future generations would naturally bridge this gap. However, I realized the challenge extends beyond generational divides; small businesses, overwhelmed with managing everything on their own, often struggle to embrace digital tools and advancements due to limited bandwidth and resources.

Ask a traditional business to run their own promotion on Google - even with the most “intuitive” tools – the chances of adoption are vanishingly small.

This problem affects all aspects of modern business operations, including marketing, research, HR, branding, and more. Currently, the default solution is hiring an agency or a freelancer. However, this is often too expensive for many small businesses to afford which limits their ability to grow.

I just don’t like the unfairness in this story…

What is enso?

At enso, our mission is to level the playing field by empowering traditional small businesses with the same resources larger, well-funded enterprises are equipped with across all essentials. 

We created a unique experience where business owners can buy premium services from automated AI bots. It’s designed for busy business owners and requires zero-skills to operate. It runs in the background and feels exactly like hiring a premium-level agency but at the price of a SaaS. The experience is so simple, our customers only need to approve the deliverables or ask for revisions while everyone else happens behind the scenes.

To make it work, we have developed a new technology concept (called Guided AI Agents) that uses a layer of API integrations, RPA and AI to provide consistent and reliable services and to deal with the non-deterministic nature of LLM agents.

What makes our product different is that each agent has been pre-trained on domain-specific information designed to ensure better, more accurate outputs. And we’ve done this across 70 different traditional industries, including financial services, health, beauty and more.

Our AI bots are using the exact same tools other service providers are using to help SMBs run any process within their business at a fraction of the cost.

This empowers businesses with the ability to compete for market share at the highest possible level across every component of their business including: marketing, hiring, research, lead generation, content production and much more. 

AI-Powered Services

Just to show you how cool this technology is, I’m happy to announce the world’s first fully-generated podcast that was produced, edited and recorded using an enso bot.

1. It used a research tool to find relevant topics to write the script about,

2. LLMs to come up with the script and finetune it,

3. Voice-generation tools to record the voices,

4. AI-music generation to come up with with the music intro and outro,

5. And video editing tools to edit the video. 

Listen to John and Jane to learn more about it:

And this is just the tip of the iceberg. Imagine a small business owner struggling to hire their first employee. Enso’s service-as-a-software model would allow them to buy/pay a bot to write a job description, find a relevant job board, post the job opportunity, collect CVs, filter them based on relevancy.